Thursday, 10 December 2009

YCN: Email Pack

The next stage in our project is to design the email packs that will be downloaded. Dominique and i were split as to how much content to put into the pack. I wanted to put in alot where as Dominique wanted to keep it to possibly 1 or 2 sheets. We decided to go with 7 pages in the end: a front cover, contents page, welcome page, themed page (for competitions), events page to tell people of upcoming Bollocks To Poverty gigs - [they have a tour so this would be an ideal platform to advertise these events], a vouchers page and a subscription page to encourage more members. Although this may seem a lot, it is the first email pack so i felt a welcome page was necessary- obviously in future content there will be less information. I also thought that if the client did not want to download all 7 pages then a quick sheet would be available which would cram all the info onto 1 downloadable pdf document.

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