Monday, 17 May 2010

Time Based Media (insert 2)

We have been given a selection of audio pieces with which we can sample from and use in our video/s. Having now listened to all of them, i think it is fair to say that the music provided is very experimental and leaves much to the imagination. My initial thoughts are that each audio clip is very different from the next however they are all mood provoking. In that i mean nearly all of them have no beat or rhythm and are a a collection of sounds and noises, almost ambient music.

At first i was unsure as to how to approach this type of audio and how i would sequentially piece together a visual narrative.

However, a few months ago our class attended an exhibition at the V&A called Decode which i remembered had a few artworks that linked audio and visual imagery really well. Some pieces used digital technology to project shapes that would mirror the sound that was produced. An almost organic light show. One of the pieces that i remember the most was by a design company called Universal Everything.

V&A / Decode / Video Loop from Universal Everything on Vimeo.

I had look at their website and found that they have produced a number of short videos that combine animation and ambient music really well. I feel that illustration is my strongest area and so i was thinking of doing something that would combine animation with real life video footage to represent the audio clip. I like the idea that the visuals would physically reflect the audio tone i.e if there was a certain beat at a certain point, then an example would be a colour would appear or explode at that point.

These are a few of my favorite examples that Universal Everything have produced and which i shall be taking influence from;

Nike / Brasil National Team Jersey 2010 from Universal Everything on Vimeo.



Reverse Snowball Effect / Nissan - Journey to Zero from Universal Everything on Vimeo.



AOL / Blow Painting from Universal Everything on Vimeo.



AOL / Hypercolor from Universal Everything on Vimeo.



MTV / Power x 1000% / Soundquake from Universal Everything on Vimeo.



Short Film / Onedreamrush / 42 Below Vodka / China from Universal Everything on Vimeo.

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