YCN: Ad Campaigns

The ad campaigns have now been completed!! We have used the tag line "Feel, Good, Give" and a similar background and style throughout all the campaign posters so that they can be easily linked to promote the awareness of Just Stay In.

Art & Copy

Check out this trailer for the film Art and Copy- looks good......

ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray, it reveals the work and wisdom of some of the most influential advertising creatives of our time.
‘A deeply fascinating movie…you’ll probably never be able to look at commercials and ads the same way again.’

YCN: What we're trying to get across...

So what we're trying to portray in our campaign is feeling good about giving- one of the concepts that the brief outlines is that they want us to stay away from evoking guilt in the message to give, so instead Dominique and myself want to try and put a sense of comparison in our ad designs i.e breakdown the cost of £5 and show how much it is worth to an average 20-25 year old in England compared to its worth to a person in a third world country.......

YCN: Ad campaigns: Ideas, branding, ideas, branding.......

Searching the rich mediums of the internet and print media, i have made a short list that any good ad campaign should include at least one of:

1. A WORD HOOK
2. A CHARACTER HOOK
3. A REPEATABLE THEME
4. A CONSISTENT BRAND LAYOUT

I like the idea of using subtle links in print ad campaigns such as using similar techniques such as colours and tones as well as illustration techniques and photographic techniques, brand identities as well as subconscious meanings and ways of getting messages across to the observer- one of the best examples of using these techniques i have found is the WWF:

YCN: Just Stay In

So we've been working on the concept identity and this is the finished logo- we've learnt that its important to give a concept a name in terms of brand marketing and awarness. We are designing a number of media concepts from ad campaigns to a mock web site and so however diverse the designs are, we will be able to link them all by adding the design logo. That's the idea anyway!!

The idea behind the logo.......


We wanted the font to be clear and to tie in with the house design- therefore we wanted to stay away from anything script or freehand. We also wanted the design to not feel too juvenile or conformative- the style we went for was bold clear and went well with the house design we had previously created. We added lots of colour within the windows of the house to represent the fun in staying in. Becuase of the amount of colour within the windows of the house we felt that by adding colour to the type would over complicate the logo and take the focus away from the house. We also thought about the positioning of the text and went for a staggered layered layout so that the logo felt centered. We initially thought about replacing the n in the "In" with the house but felt it looked better as the a in "Stay" as it was more of a focal point. We went for a drop shadow effect to give a sense of volume. Finaly we added a dashed rounded corner border to give the logo status- this dashed border is also found on the actionaid website and so links the concept with the charity.

YCN Awards

For our new assignment we have been given the task of choosing a brief from the YCN awards. The YCN Student Awards are based around a collection of live creative briefs, written each year by partnering brands, charities and other organisations. http://student.aisforawards.org/

We were also asked to work in pairs; i have teamed up with Dominique Gervais. We decided to work together because we felt we both had different qualities that would contribute to the project. Dominique has a lot of photographic experience and i am confident with creative software. I was also impressed with Dominiques' earlier project and felt we had ideas that would compliment each other.

Our first step was to chose the brief we felt we could both work on. Initially we were interested in the British Music Experience because we are both keen music fans and we felt the brief was exciting and creative. However, we both felt that perhaps this project would not stretch us creatively and so we wanted to step out from our comfort zone.

Eventually, we decided to work on the Action aid brief. http://student.aisforawards.org/briefs/view/action-aid/

The bases of the brief is to present an idea that will encourage the 20-25 year old demographic from the "Bollocks to Poverty" followers to donate £5 a month by evoking a positive message as opposed to guilt.

Our initial thoughts were to create an ad campaign with a sense of humor and so we had the idea of creating poster advertisments with the message of "heart in the right place"- we would photograph situations where people thought they were doing a good deed but with a sense of irony e.g. a person would give all of his clothes to a homeless person on the street, in the rain, but the clothes would not fit- the tag line would read; Alternatively..... you could donate £5 a month to action aid.

We dismissed this idea because we felt this concept would raise awareness however the brief asks how we would encourage donations.

After a few "thought showers", we came up with the concept of encouraging the demographic to stay in one night a month and save money that can go towards a £5 monthly donation. Although we did not want to rebrand Bollocks to Poverty, we wanted the concept to have its own identity. The concept name we decided on was Just Stay In. We decided that our project would include an ad campaign, an email pack and a mock website.

ink-d

Stumbled across this wicked little gallery in Brighton today called inkd www.ink-d.co.uk- it has loads of really cool prints and at the mo they are exhibiting portarait work- one of the artists i really liked was MissBugs- check out his stuff its amazing

1950's Poster Project- Final Prints

Finally finished my three designs for my first assignment at College. The brief was to represent the noe-retro history of a piece of consumer technology from the 50's. I chose the compact record player. The first is influenced by an illustration i found on deviant art with the main image formed by text- i actually used illustrator to create this image and when i highlighted all layers, the image turned multicolored- this was a cool accident that i decided to keep as the them of the design. The second design is in the style of Pop Art and i actually scanned in my towel to use as the earth!!- cool texture!! I think this design is the most aesthetically pleasing but does not stick to the brief as much as the third poster. The third and final poster i have submitted as the main concept. It was heavily influenced by the International Typographic Style that originated in the 50s and i think it makes for a good information poster- let me know what you think!!

Beautiful Losers Screening @ Prescription Art Gallery

Went to a screening of Beautiful Losers last night (thanks to Nats for letting me know about it). If you haven't seen it yet i highly recommend you get a copy now!! Its a fantastic documentary on the humble beginnings of many well know creative urban types in and around New York over the last 20 years and a great insight into their thoughts and aspirations.

Projected animation event in Brighton Saturday 24th

Walking through the Botanical gardens on Sat 24th, on my way to work and i came across a projected image on the huge gateway entrance to the Pavillion grounds- it was part of the animation event held by BANG and it was an unexpected surprise- nice on guys!! Defo in my diary for next year!!

Lateset WAD mag sep-oct-nov 09

Got my latest issue of WAD few weeks back- great issue as always, love this magazine, so much to read and i love the fact that its in French and English- i would defo recommend subscribing- check out their site, its really good too
http://www.wadmag.com/wadmag/
Particulaly like the article on the Reebok Pumps- amazing invention and great shoes- PUMP UP THE JAM!!!