Searching the rich mediums of the internet and print media, i have made a short list that any good ad campaign should include at least one of:
1. A WORD HOOK
2. A CHARACTER HOOK
3. A REPEATABLE THEME
4. A CONSISTENT BRAND LAYOUT
I like the idea of using subtle links in print ad campaigns such as using similar techniques such as colours and tones as well as illustration techniques and photographic techniques, brand identities as well as subconscious meanings and ways of getting messages across to the observer- one of the best examples of using these techniques i have found is the WWF:
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