So we've been working on the concept identity and this is the finished logo- we've learnt that its important to give a concept a name in terms of brand marketing and awarness. We are designing a number of media concepts from ad campaigns to a mock web site and so however diverse the designs are, we will be able to link them all by adding the design logo. That's the idea anyway!!
The idea behind the logo.......
We wanted the font to be clear and to tie in with the house design- therefore we wanted to stay away from anything script or freehand. We also wanted the design to not feel too juvenile or conformative- the style we went for was bold clear and went well with the house design we had previously created. We added lots of colour within the windows of the house to represent the fun in staying in. Becuase of the amount of colour within the windows of the house we felt that by adding colour to the type would over complicate the logo and take the focus away from the house. We also thought about the positioning of the text and went for a staggered layered layout so that the logo felt centered. We initially thought about replacing the n in the "In" with the house but felt it looked better as the a in "Stay" as it was more of a focal point. We went for a drop shadow effect to give a sense of volume. Finaly we added a dashed rounded corner border to give the logo status- this dashed border is also found on the actionaid website and so links the concept with the charity.
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